Microsoft has a new Logo

Microsoft has just revamped its corporate logo.

The logo, the first new one in 25 years, was introduced early today at the opening of a new Microsoft Store in Boston(US), as well as at Microsoft Stores in University Village and Bellevue and on the Microsoft website. The logo is Microsoft’s fifth corporate logo in 37 years, and the first to incorporate a symbol alongside Microsoft’s name.

The change comes as the company prepares to launch new versions of its major products, including Windows 8, Windows Phone and Office.

In a blog post,  Jeff Hansen, General Manager, Brand Strategy at Microsoft said:

The logo has two components: the logotype and the symbol. For the logotype, we are using the Segoe font which is the same font we use in our products as well as our marketing communications. The symbol is important in a world of digital motion (as demonstrated in the video above.) The symbol’s squares of color are intended to express the company’s diverse portfolio of products.

Starting today, you’ll see the new Microsoft logo being used prominently. It will be used on – the 10th most visited website in the world. It is in three of our Microsoft retail stores today (Boston, Seattle’s University Village and Bellevue, Wash.) and will shine brightly in all our stores over the next few months. It will sign off all of our television ads globally. And it will support our products across various forms of marketing. Fully implementing a change like this takes time, so there may be other instances where you will see the old logo being used for some time.

Check out the new Microsoft logo in the video below:

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