Sennheiser opens new concept store in Kuala Lumpur, Malaysia

Audio specialist Sennheiser officially launched its Sennheiser Concept Store in Bangsar Shopping Centre, Kuala Lumpur(Malaysia) recently.  The 45-square-metre store will offer customers the full range of headphones and earphones for both the casual listener and serious audiophiles.

[(From left to right): Chris Low (Assistant Head of the Consumer Business at Sennheiser Asia), Pan Wee Siong (Managing Director of MyPantrade Sdn Bhd), Mr. Ng Chee Soon (President & Managing Director of Sennheiser Asia), Mr. Martin Low (Vice President of Sennheiser Asia) , Calveen Chou (CEO of Intraplex Asia Sdn Bhd) launching the Sennheiser Concept Store at Bangsar Shopping Centre.]

In addition to the MOMENTUM range, Sennheiser boasts one of the widest ranges of headphones in the market which appeals to varying lifestyles.  Its range includes travel, sports, home entertainment, street, audiophile and DJ lines. The new store is part of Sennheiser’s broader strategy of providing an experiential showcase to consumers and to also expand its brand across Asia.

The MOMENTUM On-Ears are available in seven different colours retailing for RM829, with the MOMENTUM retailing at RM1,429 at the new Senn-heiser concept store as well as authorised retailers and selected Sennheiser sales partner stores.

[(From left to right): Jeremy Teo, Megan Tan, Michelle Lee, Hunny Madu, Atilia Haron, IZ, Joseph Germani and Reem Shahwa with their new Sennheiser MOMENTUM headphones. ]

Ng Chee Soon, President and Managing Director of Sennheiser Asia said, “Sennheiser Asia is proud to present our new retail space in Kuala Lumpur. This store gives Sennheiser fans room to experience the high quality sound of our products in the heart of the city’s high-end consumer shopping.”

“Our new store provides the ideal setting to showcase the entire Sennheiser range: in addition to the lifestyle MOMENTUM family of headphones, we intend to offer a number of our most recently launched global products. Our state-of-the art headphone amplifiers will be available, along with the MOMENTUM Ivory that was unveiled at CES Las Vegas this month.  These new additions are excellent examples of the cutting edge technology that radiates throughout our high-end audiophile range. Furthermore, the tangibly high quality of materials and workmanship that our products feature are qualities that we share with our launch partner, H&M” he added.

The new Sennheiser concept store is located on Unit F133, First Floor in Bangsar Shopping Centre, Kuala Lumpur.  Opening times are daily from 10AM – 9PM.

The Sennheiser Group, with its headquarters in Wedemark near Hanover, Germany, is one of the world’s leading manufacturers of microphones, headphones and wireless transmission systems. The family-owned company, which was established in 1945, recorded sales of around €390 million in 2009.

Sennheiser employs more than 2,100 people worldwide, and has manufacturing plants in Germany, Ireland and the USA. The company is represented worldwide by subsidiaries in France, Great Britain, Belgium, the Netherlands, Germany, Denmark (Nordic), Russia, Hong Kong, India, Singapore, Japan, China, Canada, Mexico and the USA and other countries.

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