The publication arm of Astro has recently launched 6 digital publications, now available to Astro customers.
Astro Digital Publications (ADPUB) now offers 6 digital publications – Style (English women’s fashion lifestyle), Car (automotive), InTrend (Malay women’s fashion lifestyle), FHM (English men’s lifestyle), Men’s Uno (Chinese men’s fashion lifestyle) and ifeel (Chinese women’s fashion lifestyle).
Astro says that the digital magazines can be downloaded on multi-devices, however it is only limited to iOS platform(iPad & iPhone). The Astro digital magazine service will be made available to Android users in the future, but no timeline were given. Astro also did not mention if this service is available to desktop users.
Henry Tan, Chief Operating Officer of Astro said, “The launch of these 6 digital publications marks a key milestone for our publication arm as the first fully integrated digital publisher in Malaysia. With immediate effect, we are now known as Astro Digital Publications. The world of publications is changing rapidly. Digital publications like ours will open up a new world of exciting possibilities for consumers and advertisers alike. At Astro Digital Publications, we will go all out to excite our readers – satisfy their mind, feast their eyes and feed their fingers.”
“Advertisers are no longer limited to advertorials in print magazines but can benefit from a holistic yet innovative approach to their campaigns through interactive magazines, websites, social media, activation, and e-commerce opportunities. Their campaigns can showcase the awesome world of augmented reality by videos to engage and captivate consumers on a wide range of platforms that includes mobile, online, iPads, to name just a few.”
Sree Pathmanathan, Chief Operating Officer of Astro Digital Publications said, “We are pleased to announce that the e-magazine versions of our suite of 5 e-magazines will be available for FREE download exclusively to all Astro customers from 10 February onwards. 60% of Astro households own smartphones or tablets. Assuming that 2 individuals of each of these household read our magazines we have the estimated collective readership of 4 million quality consumers, thus making Astro Digital Publications potentially the largest distributed digital platform in the country.”
“FHM e-magazine is available at USD$0.99 per edition to Astro customers while non-Astro customers can also download any of these magazines at USD0.99 per edition on the newsstand.”
The company said that it is working to include new titles including Sports, Entertainment and Education as well as AstroView e-magazines. Astro customers can expect the AstroView programme guide for their easy reference in a language of their choice – in English, Malay, Chinese or Tamil.
Astro Malaysia Holdings Bhd is Malaysia’s sole satellite television operator. It has over 3.5 million residential customers or approximately 52% penetration of Malaysian TV households.
More info on the Astro website.