7-Eleven Malaysia Sdn. Bhd., a wholly owned subsidiary of 7-Eleven Malaysia Holdings Berhad, announced the roll-out of Touch ‘n Go reload services nationwide in partnership with MOL, it’s strategic partner and technology provider for in-store payment services. 7-Eleven also entered into a joint distribution agreement with Incomm for the roll-out of point-of-sales activated gift cards in an official signing ceremony on Wednesday.From Left : Incomm International Senior Director of Global Development Simon Osgood, 7-Eleven Malaysia Deputy CEO Gary Brown and TNGSB Chief Operating Officer Farilla Abdullah upon signing their respective understandings.
Incomm in partnership with MOL will supply 7-Eleven Malaysia with prepaid products in the form of Point Of Sale Activated (POSA) gift cards. A gift card can be used to redeem music, apps, videos, books, movies or anything from an online store. The POSA gift card is said to be the first in Malaysia and SouthEast Asia.
Incomm manages several hundred million cards per year for production and distribution to over 26 countries across the globe. Its partners include Google, Apple, Microsoft, Amazon, Starbucks and over 500 brand partners. The company has distribution right for the iTunes Gift Card, Google Play Gift Cards, among others.
“InComm are delighted to announce this long term partnership with 7-Eleven in Malaysia and look forward to developing this major category with our partner MOL.”, said Simon Osgood, Senior Director, Global Development of InComm International. “Malaysia and its surrounding countries are a major focus and we strongly believe the countries have an incredible appetite for the products and content we can provide. We look forward to a long and fruitful mutual partnership.”
The Touch ‘n Go reload services were previously available only in selected outlets but is today available in all 7-Eleven outlets in Peninsular Malaysia through MOL’s terminal infrastructure. 7-Eleven Malaysia will also be enabling Touch ‘n Go as a payment option at all its outlets by the end of the year.
“7-Eleven’s unrivalled nationwide presence makes it an ideal partner for Touch ‘n Go in fulfilling our consistent aim to expand our reach to our users. This nationwide expansion of our partnership with 7-Eleven further enhances convenience and accessibility for everyone. With 7-Eleven as one of our key partners, all our users will definitely be able to touch ‘n go – anytime, anywhere,” said Farilla Abdullah, the COO of TNGSB.
Ganesh Kumar Bangah, Chief Executive Officer of MOL commented, “The roll-out of Touch ‘n Go reload services and signing with Incomm for Point-of-Sales Activated gift cards is a significant milestone in the extension of our long term partnership with 7-Eleven. Our partnership with 7-Eleven originally started 12 years ago when we started distributing MOLPoints, our pioneering currency for digital games through 7-Eleven stores in Malaysia. This partnership later expanded to include distribution of mobile reloads through our MOLReload terminal infrastructure and recently to include payments for e-commerce services through the enablement of MOLPay cash payments at 7-Eleven outlets”
“Point Of Sales activated gift cards is a huge billion dollar industry in developed markets such as the United States with Incomm being the undisputed pioneer and leader in this industry. In these markets, Incomm distributes gift cards for global brands such as Apple, Starbucks and Google. We are proud to say that 7-Eleven Malaysia is the first convenience store chain in South East Asia to sign with MOL and Incomm to roll out POSA Gift Cards and we hope to bring some of these global brands to Malaysia shores soon.” he added.
7-Eleven Malaysia Deputy CEO, Gary Brown said, “In-Store services are a significant profit contributor to our bottom line and will be a major contributor to our growth moving forward as the these services do not require significant floor space in our stores and allow us to grow revenues without incurring significant costs. We hope that these innovative efforts in partnership with MOL will allow us to provide the best and ultimate convenience experience for shoppers and consumers. It will further reinforce our positioning as the undisputed leading one-stop, 24 hour stand-alone convenience retailer in the country as we continuously seek new ways to further enhance the public’s shopping experience with us.”
7-Eleven Malaysia is said to be the largest stand-alone convenience store-chain nationwide, with nearly 1600 outlets across the country.