Online marketplace 11street (Malaysia) revealed its new strategic plans for its mobile app and signature ‘Shocking Deals’, and have chosen the 11th of each month as its ‘LOVE 11’ Day to surprise shoppers with great deals and giveaways.
As a form of acknowledgement and gratitude, 11stree’s CEO, Hoseok Kim unveiled their biggest giveaway of the year for Malaysian shoppers in the amount of RM11 million as a year-end treat. Starting from today until 31 December, shoppers can redeem daily offers of deals and coupons with up to 90% discounts.
“We selected November 11 to announce these commitments because it is a day that is symbolic to our brand name; It is also a day that 11ST Korea celebrates widely by giving back to its consumers, motivated by the Korean annual practice of showing affection to loved ones on November 11. We too were inspired to host our first ‘LOVE 11’ celebration in Malaysia, and to mark the 11th of every month as our ‘LOVE 11’ Day to reward fans and loyal customers with great offers,” Kim said.
November 11th also provided 11street to look back at its recent achievements and what the future holds, as it announced future strategies:
i)More quality products for ‘Shocking Deals’ promotions
Since April, 11street’s ‘Shocking Deals’ and its lowest price guarantee (LPG) promise have enabled many shoppers to purchase their favourite items at the most competitive prices. Today, 11street revealed plans to double its variety of product listings for its ‘Shocking Deals’ by early 2016. This signifies its continued commitment to be a trustworthy source for the most price competitive deals with the widest variety in the country.
“Shocking Deals’ have always been the cornerstone of our business, and is one of our greatest commitments for local consumers to enjoy our LPG promise. As of today, we are happy to share that when it comes to our lowest price guarantee refund, we received close to 0% of claims, which reinforces how well Shocking Deals are managed at 11street as a reliable source of price competitive products in Malaysia,” Kim shared.
ii)Stronger mobile app strategy for enhanced shopping experience
According to a Nielsen report , the growth of connected devices have paved the way for a positive increase in the e-commerce sector with 47% of Malaysians using their smartphones to shop online. In fact, the use of mobile for online purchases is growing in popularity with the country ranking sixth out of top 10 markets globally for mobile shopping. This is further evidenced by the fact that close to 50% of traffic to 11street is generated on mobile devices.
Kim further shared, “Today, the 11street mobile shopping app is already one of the most popular apps in Malaysia. Listed as one of the top 3 shopping app on the Malaysian Google Playstore, we are pleased by this achievement as we have always placed great importance in offering a convenient mobile shopping experience for all users.”
In 2016, 11street will further place a stronger focus to serve mobile shoppers through a two pronged approaches by providing more curated content with an improved user interface and user experience designs (UI/UX), along with additional personalized features for greater customer experience; at the same time, 11street will be offering more mobile exclusive value deals and discounts.
By continuously upgrading its mobile app offering and services, 11street assures its consumers will have a more enriched mobile shopping journey.
“We are delighted that this flagship event has been a great success in showing 11street’s appreciation for all the support from our shoppers over the past 8 months. We remain committed to providing a superior shopping experience for all Malaysians as we move forward into the new year,” added Kim.
To reiterate that its loyal consumers are significant to its success, consumers at the LOVE 11 event enjoyed giveaways in the form of 11,000 boxes of Pepero, 11street shopping coupons, attractive prizes from contests, giveaways, as well as great product gifts from participating brands such as SONY, Samsung, Kinohimitsu, K-market, BONIA, Lenovo, NESCAFÉ, Thermos, and WindRider. Malaysians also enjoyed the stage performances by Korean entertainer HAHA.