Shipments for the Asia Pacific PC market reached 26 million units in the fourth quarter of 2015, a 1.5% decline from the fourth quarter of 2014. Similarly, worldwide PC shipments totaled 75.7 million units in the fourth quarter of 2015, a 8.3% decline from the fourth quarter of 2014, according to preliminary results by Gartner, Inc.
The market research firm said that buyers did not rush to replace with newer PC models with Windows 10. PC vendors looked for profitability over shipment volume, focusing on segments such as gaming PCs; bundling of desktops with large monitor screens and ultramobile device models.
In the fourth quarter of 2015, Lenovo registered a worldwide PC shipment decline for the third consecutive quarter. However, Lenovo declined less than the industry average, and it extended its lead in the market. Lenovo accounted for 20.3% of worldwide PC shipments in the fourth quarter of 2015. Lenovo did particularly well in North America to offset shipment declines in EMEA, Latin America and Japan.
Preliminary Worldwide PC Vendor Unit Shipment Estimates for 4Q15 (Thousands of Units)
| Company | 4Q15 Shipments | 4Q15 Market Share (%) | 4Q14 Shipments | 4Q14 Market Share (%) | 4Q15-4Q14 Growth (%) |
| Lenovo | 15,384 | 20.3 | 16,061 | 19.4 | -4.2 |
| HP | 14,206 | 18.8 | 15,452 | 18.7 | -8.1 |
| Dell | 10,236 | 13.5 | 10,783 | 13.1 | -5.1 |
| Asus | 6,002 | 7.9 | 6,201 | 7.5 | -3.2 |
| Apple | 5,675 | 7.5 | 5,519 | 6.7 | 2.8 |
| Acer Group | 5,277 | 7.0 | 5,939 | 7.2 | -11.2 |
| Others | 18,940 | 25.0 | 22,635 | 27.4 | -16.3 |
| Total | 75,720 | 100.0 | 82,590 | 100.0 | -8.3 |
Notes: Data includes desk-based PCs, notebook PCs, and ultramobile premium. All data is estimated based on a preliminary study. Final estimates will be subject to change. The statistics are based on shipments selling into channels. Source: Gartner (January 2016)
HP’s fourth quarter PC shipments declined in the worldwide market and across all regions. The decline in the regions were mostly the same or better than the regional average except for the U.S. market. The steep decline in the U.S. market was in part because of unusually high shipment volume in the fourth quarter of 2014, led by low-priced Bing notebooks targeting holiday sales.
Dell’s PC shipments declined across all regions except Japan where the company grew by single digits compared to the fourth quarter of 2014. Although Dell’s shipments declined in EMEA and the U.S., Dell declined less than the regional averages.
For the year, 2015 PC shipments totaled 288.7 million units, an 8% decline from 2014.
Preliminary Worldwide PC Vendor Unit Shipment Estimates for 2015 (Thousands of Units)
| Company | 2015
Shipments |
2015 Market
Share (%) |
2014
Shipments |
2014 Market Share (%) | 2015-2014 Growth (%) |
| Lenovo | 57,123 | 19.8 | 58,956 | 18.8 | -3.1 |
| HP | 52,551 | 18.2 | 54,996 | 17.5 | -4.4 |
| Dell | 39,159 | 13.6 | 40,499 | 12.9 | -3.3 |
| Asus | 21,198 | 7.3 | 22,671 | 7.2 | -6.5 |
| Apple | 20,741 | 7.2 | 19,598 | 6.2 | 5.8 |
| Acer Group | 20,340 | 7.0 | 24,015 | 7.7 | -15.3 |
| Others | 77,624 | 26.9 | 92,945 | 29.6 | 19.7 |
| Grand Total | 288,735 | 100.0 | 313,681 | 100.0 | -8.0 |
Notes: Data includes desk-based PCs, notebook PCs, and ultramobile premium. All data is estimated based on a preliminary study. Final estimates will be subject to change. The statistics are based on shipments selling into channels. Source: Gartner (January 2016)
The top six vendor accounted for more of the overall PC market in 2015. These vendors accounted for 73.1% of shipments in 2015, up from 70.4% of shipments in 2014. Lenovo maintained the number one position, accounting for 19.8% of PC shipments, followed by HP with 18.2% market share. Dell rounded out the top three vendors, accounting for 13.6% of shipments.