11street , Malaysia’s latest e-mall, today announced Zizan Razak, prominent local actor-cum-entertainer and Elizabeth Tan, Malaysia’s YouTube sweetheart-turned-singer as its new Brand Ambassadors for 2016.
“As we turn one in April, we felt it was necessary to have two youthful, engaging, and exciting Malaysians to better connect with our customers and community moving forward. Both Zizan and Elizabeth share these qualities and we are delighted to have them represent our brand in 2016,” said Hoseok Kim, CEO of 11street.
They will both be officially unveiled and make their first appearance at 11street’s 1st Anniversary celebration in April. The online marketplace invites all Malaysians to join the party – a fun-filled carnival with games, goodies and coupons to be given away.
The 11street 1st Anniversary celebration will take place on April 11(Monday) from 11:00am to 7:30pm at NU Sentral Shopping Centre, Kuala Lumpur. Well-known celebrity influencers, such as Intan Ladyana and Atikah Suhaime will be present. During the event, 11street will also be announcing its collaboration with Xpax, the main prepaid brand for youth under Celcom Axiata Berhad, to help people to save more in 2016.
On the other hand, leading up to the anniversary, 11street will be running various onsite promotions from 1st to 11th April 2016, where unlimited discount coupons will be given out to its loyal consumers.
11street in Malaysia is hosted by Celcom Planet Sdn Bhd which was established in November 2014. Celcom Planet is a joint venture between Celcom Axiata Berhad (49%) and a leading Korean e-commerce online marketplace provider, SK Planet Ltd (51%). SK Planet is a wholly-owned subsidiary of mobile operator, SK Telecom.
Established in Korea since 2008, 11street is now one of the top global e-commerce marketplace providers with 400,000 sellers serving over 30 million consumers worldwide. 11street also has a presence in Turkey and Indonesia, known as n11 and elevenia, respectively.