66% of supported devices are already running iOS 10

iOS 10 officially went out on September 13. And today, less than one month from that moment, 66% of supported devices are already running the latest version of Apple’s mobile operating system.

This is a record breaking achievement, even compared to past iOS updates. They all do well when it comes to adoption (especially against Android), but iOS 10 has been a breakout hit.

Interestingly, iOS 10 initially lagged behind iOS 6, 7 and 9 until about two weeks in. The upgrade rate then rockets upwards to take the top spot at the end of September.

These metrics from Fiksu and Mixpanel measure the adoption rate of the active iOS install base, as they track any iPhones and iPads in use on the web.

Before iOS 10 was released, iOS 9 was installed on 88% of the active device base. Less than a month later, iOS 10 is already on the majority of iPhone, iPad and iPod touch devices. There are now more devies in use running iOS 10 than iOS 9. This is unprecedented uptake outside of Apple’s ecosystem.