Monster, the maker of premium, high-performance headphones and Bluetooth speakers, announced a global distribution partnership with Brightstar Corp.
The collaboration between these two top industry leaders will create a powerful new worldwide network for bringing the highest performance audio and power products to end-user consumers across 55 countries on six continents, including Malaysia.
From the company that created the original Beats by Dr. Dre line of speakers and headphones that revolutionized portable audio, Monster and Brightstar are combining their strengths to bring even greater audio experiences with Monster’s latest audio creations to even more retailers and consumers worldwide.
Exciting new products include the Monster’s latest Super speaker – the SuperStar Monster Blaster, a reimagined “boombox” for the 21st century that features Bluetooth and USB connectivity, along with an entire new line of Superstar Bluetooth speakers and new versions of Monster’s high-end Elements over-ear and on-ear headphones that feature high resolution digital inputs as well as wireless Bluetooth.
Brightstar will also be introducing Monster’s iSport line of Bluetooth in-ear headphones that offer the widest range of price points and audio performance levels. Monster’s value-priced line of Clarity HD wired and Bluetooth headphones will make Monster’s legendary sound quality available to more people in more countries.
In addition to Monster’s legendary sound quality, new levels of comfort and durability are especially engineered into these products, providing consumers the ultimate in audio experiences.
As part of the collaboration, Monster will design and engineer a new line of digital and Bluetooth headphones designed especially for Brightstar and its channels/customers.
Monster introduced complete line of advanced power products and cables through Brightstar’s retailers at the 2017 Consumer Electronics Show.
Head Monster Noel Lee noted: “We are excited to have Brightstar as a partner for our new state-of-the-art audio products that enables us to extend our global channel footprint into new and exciting channels. Monster will be the focus of Brightstar’s expansion into high-performance audio products, especially for the mobile channel. Through Brightstar’s reputation of supply chain excellence, Monster will be able to offer more products and services for the benefit of retailers worldwide. Selected high-quality retailers can now sell Monster, enhancing both our reputation and that of Brightstar’s retailers.”
“With accessories becoming an essential part of everyday mobile life, our agreement reflects when and where consumers are buying, enabling us to satisfy consumers’ appetite for an enhanced audio experience,” said Andy Zeinfeld, Brightstar’s President of Global Channel Development & Sales. “We want people to know that our customers are the place to shop for Monster products.”
Zeinfeld continued: “Monster has designed an innovative way to promote the right customer experience with its displays and promotions and by training sales teams on what makes Monster the best in the industry. We are proud to be able to offer Monster’s high-performance products to our best retailers and customers in all of the countries in which we do business. It’s truly a win, win, win, win, for Brightstar, Monster, our retailers, and our end-user consumers.”