Kuala Lumpur, 17 May 2018 – Today HUAWEI Consumer Business Group introduced HUAWEI nova 3e which fuses high-end design and performance advances with exceptional value. Specifically designed for dynamic, young professionals who closely follow the latest design trends, HUAWEI nova 3e features the latest EMUI 8.0 system, HUAWEI FullView Display 2.0, and a dual lens rear camera, as well as HUAWEI’s natural beauty algorithms, bringing users a premium experience.
Immersive viewing and a sleek, minimalist design
Designed for dynamic, young users, HUAWEI nova 3e features HUAWEI FullView Display 2.0 with a 5.84-inch FHD+ screen (2280×1080) and 19:9 screen-to-body ratio for an immersive viewing experience. The HUAWEI nova 3e’s FullView Display 2.0 has 432 pixels per inch as well as a contrast ratio of 1500:1 that result in richer and more vibrant colors. The HUAWEI nova 3e’s display also utilizes color enhancement technology to improve image saturation, making colors appear more accurate and skin tones more natural. HUAWEI nova 3e’s 2D graphics engine technology captures fine details around the edge of the subject for vivid, true-to-life photos.
Available in Malaysia with two fresh, fashion-forward colors – Klein Blue (equipped with glitter cover film) and Midnight Black – HUAWEI nova 3e features 2.5D curved glass panels with rounded corners and parallel orbits design on both long edges for a sophisticated look and feel, making the device more comfortable to hold and use, whether for reading, gaming, viewing or browsing.
The back panel features a rear dual-lens camera vertically positioned in the top left corner, while the HUAWEI logo is positioned in the bottom left corner. The layout gives a subtle nod to the traditional film camera, adding a touch of nostalgia to the cutting-edge handset.
Premium photography experience
Featuring a 24 MP front camera and a 16MP+2MP dual-lens rear camera, HUAWEI nova 3e is designed for a new generation of photography enthusiasts. The cameras of HUAWEI nova 3e can capture the finest details and are sensitive to subtle changes in light and color to perfectly capture the beauty in each moment. Thanks to its professional Bokeh lens and natural beauty algorithms, HUAWEI nova 3e’s dual-lens rear camera allows users to take stunning, studio-quality portraits.
By mapping 96 recognition points of the subject’s face, HUAWEI nova 3e’s camera is smart enough to make every selfie a perfect shot. Shooting with digital cameras in low-light conditions often means low-quality, grainy photos with poor color reproduction. To combat this, HUAWEI nova 3e features a light rebalancing technology that integrates light from different sources to optimize image brightness and reduce signal-to-noise ratio (SNR) by 300 percent.
The device also features a smart photography assistant which allows users to enjoy gesture control photograph, background replacement, and AR effects, bringing even more enjoy creative freedom to the camera experience.
Efficient, powerful and intuitive
HUAWEI nova 3e features EMUI 8.0 which takes full advantage of the integration of software and hardware to optimize the CPU for powerful performance, smoother user experience, and intelligent human-machine interaction. EMUI 8.0 also learns user’s habits and usage patterns in order to intelligently predict their needs for better mobile performance. In addition, HUAWEI nova 3e is equipped with multi-tasking features such as the floating navigation dock, three finger fast screenshot, smart split screen, and HUAWEI Private Space 2.0, as well as a gaming assistant.
To support fast charging with optimal safety, HUAWEI nova 3e supports 9V2A high-voltage fast charging, which reduces charging time by 30 percent, coupled with a 15-layer security net protection system. The device also features a large 4GB+128GB memory, giving users the freedom to play games, listen to music and watch videos without worrying about memory or storage limitations.
Pricing and Availability
HUAWEI nova 3e is available in Malaysia from 25 May 2018. Retailing at RM 1,399 (inclusive of GST) for now, it can be purchased at all HUAWEI Experience Stores and selected authorised dealers.
Running from 18 till 31st May 2018, HUAWEI offers more Malaysians good deals by applying cash back upon point of sale. After RM 79 cash back, the HUAWEI nova 3e will be priced at RM 1,320. Customers will also receive a complimentary HUAWEI Tripod Selfie Stick worth RM68 for every purchase of HUAWEI nova 3e; while stocks last.
For more information, please visit http://consumer.HUAWEI.com or HUAWEI’s official Facebook page www.facebook.com/HUAWEIMobileMY.