Axiata Group Berhad (Axiata or the Group) together with its operating company, Smart Axiata and digital entertainment partner, iflix announced a ground-breaking collaboration to deliver the best in live sports mobile streaming to iflix customers. In the first initiative of the partnership, the companies will co-sponsor iflix’s agreement with beIN Sports to make live access to premier European football available to iflix subscribers in Cambodia, expanding on their collaboration to bring the best entertainment to Smart’s subscribers.
From this August 10, iflix subscribers in Cambodia will be able to enjoy virtual front row seats to Premier League and Spanish La Liga action via the newly launched 24-hour beIN SPORTS 1 and beIN SPORTS 2 channels on iflix, with catch up available for matches. Additionally, same day match highlights for all Premier League, La-Liga, Serie A and Ligue 1 games will be available in a beIN SPORTS branded zone to users for free.
Through Smart’s exclusive partnership with iflix, Cambodian football fans will now be able to enjoy these live matches by subscribing to Smart StreamOn 2, StreamOn 8 and Smart@Home.
Group Chief Strategy and Marketing Office of Axiata, Dominic Arena said: “In line with our three-year Group-wide strategic partnership with iflix inked in 2017, Axiata is excited bring premium content to our customers. This first activation, makes live Premier League action available to iflix customers through our Cambodian operating company, Smart Axiata. Through our content co-production agreement with iflix, we are selectively deploying new premium content in line with our strategy, to support the development of the video business.”
With iflix’s hundreds of studio and distributor partnerships, Smart subscribers have been enjoying a selection of iconic, highly acclaimed regional as well as international TV shows and fan-favorite movies, including first run exclusives and award-winning programs. Now available to over one billion consumers throughout Asia, the Middle East and Africa, iflix has established itself as the clear market leader in video streaming.
iflix Co-Founder and Group CEO, Mark Britt said, “Growing up in Australia, the freedom to enjoy sports was akin to a human right. We are incredibly excited to make the world’s most popular sport as well as the sport’s most premium leagues and competitions available to our users.”
“We are committed to delivering the best live sports mobile streaming experience possible through significant investment and development of an all new live streaming hub and infrastructure, which recently enabled us to seamlessly stream every World Cup match to over a million users. Our partnership with beIN is a testament to the ongoing commitment,” added Britt.