Already a leader in advancing TV innovation with its OLED TVs, LG Electronics (LG) is introducing the world’s first 8K (7680 x 4320) OLED TV at IFA 2018. The 88-inch 8K LG OLED TV features over 33 million self-emitting pixels to produce the unmatched contrast ratio and true blacks that define OLED TV’s iconic picture quality.
Despite advancements in LCD field, OLED has been often referred to as the “next-generation display technology” because it emits its own light, eliminating the need for any kind of backlighting. This allows for state-of-art TVs which redefine both the picture quality and the product design. Not only was LG able to pioneer such technologies, but it was also able to successfully market them.
“LG’s first 8K OLED TV is the pinnacle of technological achievement and the next evolutionary step in display technology” said Brian Kwon, president of LG Home Entertainment Company. “4K OLED played a major role in reshaping TV industry and LG is confident that 8K OLED will do the same.”
Moving forward with their technological advancement, LG TV customers will be able to use the Google Assistant on their 2018 TVs with AI ThinQ in the fourth quarter. The tech giant will be introducing the Google Assistant in seven more markets – Australia, Canada, France, Germany, South Korea, Spain and the United Kingdom – with support in up to five languages. This expansion is part of LG’s global strategy to raise the bar for voice recognition solutions enabled with LG’s ThinQ platform and the Google Assistant built in.
With assistance from Google Assistant, LG’s AI-driven TVs can serve as the center of the smart home, offering access to numerous devices such as robot vacuum cleaners, thermostats, air purifiers and smart lighting. The Google Assistant is compatible with more than 5,000 smart devices across hundreds of popular brands, making it easier to control speakers and other smart home devices connected via Wi-Fi or Bluetooth.
On top of the Google Assistant integration, LG’s AI TVs use LG’s exclusive deep learning technology which allows viewers to use natural language to quickly and easily connect such TVs to external devices or search for specific information or content simply by issuing a verbal request. Switching TV stations, turning the volume up or down, turning off when a show is over, reminding you when a favorite show is about to air or finding the best content to watch – whether through cable, over the air or streaming service – are just a few ways ThinQ helps viewers enjoy their daily watching experience.
“LG’s vision is to become a major name in all things AI based on our philosophy of open platform, open partnership and open connectivity,” said Kwon. “Beyond the unrivaled picture quality that LG’s premium TVs deliver, the Google Assistant offers even more consumers a new level of intelligence in the home, aligned with LG’s mission to improve the daily lives of its customers through forward-thinking technology.”