For years, Samsung Malaysia Electronics has provided unparalleled devices and services to its consumers, leading the innovation and ecosystem that enables connection through seamless experiences.
This commitment to its consumers was recognised at the 2018 Putra Brand Awards, where Samsung won two esteemed Gold awards under the “Communications Devices” and “Camera, IT and Office & Business Equipment” categories. Moreover, Samsung took home a Silver award for its contribution to “Personal, Household & Outdoor Appliances” segment as well.
“We have been putting in immense efforts to creating, providing, and adding value to our consumers’ lives. Being recognised for our efforts at the Putra Brand Awards has motivated and humbled us at the same time. We promised to keep up what we have been doing and continue to provide innovative technologies that will help our consumers break through barriers and do things they never thought were possible,” said Yoonsoo Kim, President of Samsung Malaysia Electronics.
Apart from the three awards, Samsung also won “2018 Marketer of the Year” at the Putra Brand Awards, in acknowledgment of Samsung’s brand philosophy over the past year. “This achievement is definitely one that we are extremely proud of. We take pride in creating meaningful and relevant campaigns, tying our innovative products to purposeful stories that are happening around us. Our focus, moving forward, is to continue being better in our engagement with our consumers and ensuring that these relationships are upheld,” added President Kim.
The Putra Brand Awards is an annual premier brand awards event in Malaysia. Launched in 2010 by the Association of Accredited Advertising Agents Malaysia (4As) in association with the Malaysia’s Most Valuable Brands (MMVB), it recognises brand building as an integral business investment, measured by consumer preference.
In determining its winners, the Putra Brand Awards utilises a robust consumer research method in which 6,000 consumers vote for their favourite brands within multiple categories, therefore establishing Malaysian consumers themselves as the judges and award-givers of this distinguished event.