Indonesia's Go-Jek enters Singapore market, challenges Grab

Indonesia’s Go-Jek launched a trial version of its ride-hailing taxi app in Singapore Thursday, ahead of a full entry planned early next year as it aims to take on market leader Grab.

Go-Jek is in the middle of a $500 million expansion plan beyond its Indonesian base with a focus on Southeast Asia, and has recently introduced services in Vietnam and Thailand.

It operates a fleet of motorcycle taxis, private cars and other services — from massage and house cleaning to grocery shopping and food delivery — available via smartphone, although the Singapore launch will only offer car taxis.

“Today marks the journey for us to be in Singapore so we are super excited, super humbled,” Go-Jek president Andre Soelistyo told reporters.

The Singapore market has been dominated by homegrown tech firm Grab since it bought US-based rival Uber’s ride hailing and food business in Southeast Asia earlier this year, ending a bruising competition.

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