The 10th anniversary of Samsung’s Galaxy devices was celebrated enthusiastically last week, with crowds consisting of participants, partners, and bystanders looking on at Sky Avenue, Genting Highlands. The celebration was made even more significant, as Samsung officially launched its latest flagship device, the Galaxy S10, in Malaysia. One week later, and Malaysians could not get any more excited to get their hands on the 10th Galaxy S device, forming long queues before the doors to the roadshows were even opened. Taking place in the main city of Kuala Lumpur, Penang and Johor Bahru, buyers flocked to the Galaxy S10 roadshows to get their hands on Samsung’s new flagship, packaged in irresistible and exclusive deals. The first day of the roadshow saw throngs of fans becoming proud owners of the new Galaxy S10 and bringing home complementary Galaxy Watch Active and Galaxy Buds worth up to RM1,079. Ho Luow Shuen, a 22-year-old law student at Brickfields Asia College, revealed that it was the perfect time to get the new Samsung flagship, as her previous phone had broken down on the S10’s launch day. “When my previous smartphone died on me, I knew I had to make a decision on what my next phone would be. That day, my brother told me about the Galaxy S10’s official launch, and that it was probably a sign,” she laughed. “I was initially thinking of getting a separate ‘point-and-shoot’ camera for holidays and trips but after seeing what the S10 is capable of, I decided that I only really need just this one device. Its Ultrasonic Fingerprint Sensor and sleek design really helped make my decision easy too,” she added. Badrul Hisham, a 35-year-old professional in the oil and gas industry, added that the Galaxy S10+’s capabilities are undeniable, which made it impossible for him to say no to. “This is my first time purchasing a Samsung smartphone. The Galaxy S10+ has a really gorgeous design and great performance, but what I’m most excited about is its camera. When using other smartphones, the pictures I take would usually have to go through some editing. The Samsung Galaxy S10+, on the other hand, probably won’t need any of that. Pictures taken would be good to go right away, and that was the defining factor in my decision to migrate to Samsung. The Galaxy S10+ is really going to be my perfect companion, especially since I’m a frequent traveller and love taking photos,” he said. 27-year-old pharmacist Azza Ghazali, who works with the Ministry of Health, said that she was amazed with the upgraded specifications, design, larger screen, and most importantly, the bigger battery of the Galaxy S10. “In the past, I would stay away from Samsung smartphones because I wasn’t quite a fan of their designs. But ever since I laid hands on my sister’s Galaxy Note8, my perspective of Samsung has changed. The Galaxy S10 really blew me away and I’m really looking forward to finally having a phone that will be able to last for at least a day. And I can’t say enough about its design and display as well.” she said of her new Samsung Galaxy S10. To top off the roadshow excitement, Samsung is currently running a complimentary engraving service for its newly launched smartphone. To enjoy this service, interested customers can walk in to the Samsung Premium Service Centres at Plaza Low Yat in Kuala Lumpur or Wisma Bentley Music at Mutiara Damansara to get their new Galaxy S10, Galaxy S10+ and Galaxy S10e engraved with the exclusive designs offered. For more information on the Galaxy S10 roadshow, please visit www.samsung.com/my/offer/mobile/s10-roadshow/. To know more about Samsung’s Galaxy S10, visit www.samsung.com/my/smartphones/galaxy-s10/.