LG Introduces New LG Home Concept at Innofest 2019 APAC in Sydney

LG Electronics (LG) is kicking off its seventh annual InnoFest roadshow with a first-ever stop in Sydney, Australia from March 12 to 13. This year the company is introducing an entirely new format to showcase its visionary LG Home concept, increase visitor engagement, and enable its partners in the Asia-Pacific region to enjoy a more compelling experience.

Aligned with the growing call for living spaces that offer more convenience and technology integration, LG is redefining its consumer electronics products as a service that provides optimal solutions with real, tangible benefits for everyday life. LG’s flagship home appliance lineups – LG ThinQ, LG SIGNATURE, and LG Objet – are at the core of the exciting new LG Home concept. The appliances seamlessly join with mobile apps and the cloud to facilitate a more personalized user experience, one that constantly evolves through data analysis and interconnectivity to better meet the user’s needs.

Accordingly, InnoFest APAC has a new look and format, comprising a more experience-driven program that highlights LG’s living space solutions and the transformative value they bring. Under the LG Home concept, a wide array of innovative products can be seen throughout a modern mansion located in Sydney’s suburbs.

Through usage demonstrations conducted in the real living place, including the kitchen, living room and garden, visitors can witness the company’s premium lifestyle service in action, where products connect and communicate to automate the home experience and take the pressure off pressed-for-time family members. Based on the three pillars of LG’s Open strategy – Evolve, Connect, and Open – LG ThinQ appliances present an individualized AI experience for users, offering greater convenience through proactive product management along with performance and services enhanced by contextual understanding.

The top-notch design of the LG SIGNATURE range adds a sophisticated quality to the living space, while the LG Objet lineup fuses elements of modern furniture with technology to offer an unprecedented level of style and functionality. Other innovative products are also on display at InnoFest, including LG V50ThinQ5G and LG G8ThinQ smartphones, recently unveiled at MWC 2019 in Barcelona, the LG HomeBrew capsule-based craft beer maker, and the LG Pra. L personal skin care solution.

“It is always an exciting and welcome opportunity to see how LG’s latest innovations can effortlessly fit in with our daily routines and living environments to make life better,” said Trang Hong Thai, CEO of Vietnamese retail giant, Cao Phong. “Like LG, we always place the customer first, and we look forward to continuing our partnership in the years ahead.”

“Understanding that today’s consumers want personalized living space solutions over traditional stand-alone products, we have successfully shifted our focus to providing home electronics as a service,” said Steve Song, LG’s Asia regional head. “LG Home showcases our leadership in this area, as well as our continuous efforts to make customers’ lives better.”

More than 200 guests including regional retailers, business partners and the media are attending InnoFest in Sydney, experiencing first-hand how LG is redefining the home electronics market and cementing its status as a lifestyle innovator. InnoFest APAC will be followed by InnoFest events in Europe, Central Asia and Latin America.

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