Lazada, Southeast Asia’s leading eCommerce platform, has been named by global prestige beauty brand Bobbi Brown Cosmetics as its eCommerce partner of choice in the region.
The relationship kicks off with the Grand Opening of Bobbi Brown Cosmetics flagship stores on LazMall in Malaysia, Thailand and Singapore at midnight (local country time) on 30 May 2019. Its LazMall flagship store marks the brand’s first eCommerce foray in Malaysia, while its Singapore store will be home to the largest online inventory of products with more than double the nearest eRetail distributor.
“Lazada continues to expand its product range on LazMall by curating the best selections of leading international and local brands, with a focus on the prestige beauty category. As Malaysia’s one-stop lifestyle destination, we are happy to be the eCommerce partner of choice for iconic international brand Bobbi Brown Cosmetics, and to bring its world-class products to Malaysians across the country,” said Lazada Malaysia Chief Executive Officer, Leo Chow.
Bobbi Brown Cosmetics is the fifth brand under Estee Lauder Companies to launch its eCommerce flagship presence on Lazada.
Besides reaching a younger and more digitally savvy audience, Bobbi Brown Cosmetics will also leverage the Lazada partnership to further its mission of bringing high-touch educational experiences to make-up and skincare lovers.
Find Your Shade
Bobbi Brown’s flagship stores on LazMall will showcase tips on how to find the perfect skin-true foundation and how to select a suitable lipstick texture and colour. Lazada’s Instant Message feature will also allow customers to ask questions and seek advice from the brand’s beauty consultants.
Livestreamed Beauty Tutorial
From 12.00 – 12.30pm on Grand Opening day (30 May), Beauty Influencers Haneesya Hanee and Siti Khadijah Halim will conduct a make-up tutorial featuring Bobbi Brown’s bestselling products through Lazada’s innovative in-app Shoppertainment livestream function. Shoppers can look forward to ‘live’ exclusive deals and promotions available, which includes full-sized Bobbi Brown Luxe Lip Colour lipsticks only during the livestream.
All the Makeup You Need
Shoppers in Malaysia, Singapore and Thailand will now be able to access a wide product range of Bobbi Brown Cosmetics products on LazMall including the new Crushed Liquid Lip – the look of a liquid lipstick meets the comfortable feel of a balm and the plumped-up sheen of a gloss. The vibrant colours – Cherry Crush, Lychee Baby and Juicy Date are playfully named after fruits, whilst also containing superfruit extracts to further nourish the lips. Fans of Bobbi Brown Cosmetics can also look forward to exciting deals and exclusive products during the Grand Opening celebrations including midnight flash sales:
- Complimentary Free Brow Shaping Service with EVERY order between 12-2AM
- Complimentary Make Up Remover with ANY purchase (All Day)
- Complimentary Blush in shade #Nectar with purchase above RM280 (All Day)
- Follow the Store and stand a chance to win Bobbi Brown gift set worth RM275