Can Apple compete on privacy?

Apple CEO lambasts Silicon Valley for not owning up to privacy mistakes
Time for tech companies to take responsibility for the digital privacy mess they’re created, says Apple chief.
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Can Apple compete on privacy? 1

Apple’s focus on design and details or the tight integration of its silicon, software, and services has effectively countered traditional competitors such as Dell, Palm, and Samsung. For some time, though, Google has been the company’s main competitive threat. Unlike Apple’s 90s nemesis, Microsoft, which would diminish Apple’s standing with missing or inferior versions of its apps for the Mac, Google has broadly and consistently supported the iPhone with apps that are typically at least at parity with those for Android. And it directly contributes to Apple’s bottom line via a 10-figure check that secures its standing as the iPhone’s default search engine. With enemies like that, who needs friends?

But Google’s embrace of Apple’s platforms is less of a hug and more of a squeeze to juice the attention of iPhone users who…

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