iPhone Designer Jony Ive is Leaving Apple to Start His Own Company

Apple chief design officer Jony Ive (middle) tests out a product at the 2019 Apple Worldwide Developer Conference.
Apple chief design officer Jony Ive (middle) tests out a product at the 2019 Apple Worldwide Developer Conference. Justin Sullivan/Getty Images

It’s official: Apple’s head of design Jony Ive is leaving the company.

Apple announced Thursday that Ive will leave Apple later this year to form his own independent design firm — which will have Apple as one of its major clients. In other words, while Ive is leaving Apple, he will likely still play a major role in the design of Apple products, at least for the foreseeable future.

As Apple’s chief design officer, Ive arguably changed the face of modern design. From the company’s most popular Mac models to the iPhone to the Apple Watch, Ive’s designs have inspired countless knockoffs over the years — yet Apple products have continued to remain distinct and unique.

“Jony is a singular figure in the design world, and his role in Apple’s revival cannot be overstated, from 1998’s groundbreaking iMac to the iPhone and the unprecedented ambition of Apple Park, where recently he has been putting so much of his energy and care,” Apple CEO Tim Cook said in a statement.

Ive’s new company will be called LoveFrom, and it will…

https://www.digitaltrends.com/news/iphone-designer-jony-ive-leaving-apple/

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