Bloomberg‘s Mark Gurman reports that after the Apple Watch launched in 2015, Ive had already started relinquishing his responsibilities because of the strain it was putting on him personally.
Around the time, Ive told the New Yorker he’d become “deeply, deeply tired,” and said the year leading up to the Apple Watch debut was “the most difficult” since he joined Apple.
To extend his time at the company, Apple subsequently agreed to change his official role to Chief Design Officer, which allowed day-to-day responsibility of the hardware and software design teams to shift to executives Alan Dye and Richard Howarth.
From then onward, Ive began coming to Apple headquarters “as little as twice a week,” and many meetings with his design team reportedly took place in San Francisco so Ive could avoid the long commute from his home in the Pacific Heights district to Apple’s HQ in Cupertino, California.
Ive sometimes even met with his team at…