It’s hard to think of Apple, a company with hundreds of billions in the bank and billions more rolling in every quarter, as having problems. But even when roiling in cash and enjoying a commanding control over the market, Apple has problems that it finds hard to fix.
Must read: Top 10 iPhone privacy and security tips you should check today
The first is falling iPhone sale.
Apple is in the enviable position where it can both cut prices at the low end and increase them at the other, and essentially still keep revenues buoyant as the market contracts.
But how long this trick will work for is unknown. The market is contracting, and the Chinese market especially is not growing in the way it was expected to grow.
Another associated issue is that Apple is finding to find a product or service to take the place – or augment – the iPhone. Sure, Apple is seeing growth in services, bit a collapsing iPhone market makes this growth somewhat unpredictable.
Another problem facing Apple is 5G. It looks like Apple might be late to this party, which is fashionable for Apple, but the underlying reason pretty…