Netflix appointed Jackie Lee-Joe as chief advertising officer (CMO) on Friday, filling a key function as the corporate faces elevated streaming competitors.
Lee-Joe has been CMO of BBC Studios since 2015 and can begin the function in September, Netflix stated in a press launch.
“Jackie is a truly original thinker with a wealth of global experience — making her the perfect fit as our next Chief Marketing Officer. I’m excited to work with her in promoting our brand and original programming in new and creative ways to our members all around the world,” stated Ted Sarandos, Netflix chief content material officer.
Netflix’s CMO of seven years Kelly Bennett left the corporate in March, including to a string of high-profile departures. The firm is going through elevated competitors within the video streaming house from manufacturers like Amazon, Disney, Hulu and HBO.
Shares of the streaming big traded flat in prolonged hours following the announcement.