Tinder CEO says he’s not worried about competition from Facebook

Tinder emblem seen displayed on a smartphone.

Rafael Henrique | SOPA Images | LightRocket | Getty Images

Dating app Tinder’s place as an influential model amongst younger adults may help it face up to competition from Facebook, the agency’s CEO mentioned Thursday.

About a decade in the past, when varied social networks competed for customers, there was a view that one digital group would emerge victorious, and Facebook was thought of the favourite, Tinder chief Elie Seidman advised CNBC’s “Street Signs. “

“And we’ve seen over the past, call it seven-eight years, that it’s really not the case,” he mentioned. “I’m a big believer that you want to really focus at what you’re good at. Looking at the competition, it’s going to drive you into their thinking, and you really want to have distinct thoughts.”

Seidman added that Tinder has performed “extremely well” with its younger viewers, which is the corporate’s space of energy.

“I like our position. We’re going to stay very focused on what we’re good at,” he mentioned.

On its web site, Tinder says it has greater than 2 billion views per day in additional than 190 nations, and it additionally claims to be behind 1,000,000 dates each week.

For its half, Facebook, which has 2.38 billion month-to-month lively customers, rolled out a courting product in a number of nations starting final 12 months.

To increase on its market share, Tinder, which is already out there in additional than 190 nations, introduced plans for a “lite” model of its app in rising markets on Wednesday.

The idea of “lite” apps is utilized by tech firms to achieve customers who both do not have a sophisticated, top-of-the-line smartphone or who reside in areas the place web connectivity is gradual — principally in rising markets. For instance, Facebook has an app referred to as Facebook Lite, which requires much less space for storing on telephones and may work with gradual cell web speeds. Most options from the social networking website can be found on that model of the app.

Tinder Lite is ready to be out there as a separate app and can not require customers to join a brand new account.

Like on many social networking platforms, customers might face bullying or harassment on Tinder. When requested about how the corporate offers with such conditions, Seidman mentioned it is doing every part it could possibly to make the app a secure surroundings. That consists of utilizing algorithms in addition to counting on human moderators to weed out unacceptable consumer behaviors.

“We’ve done everything we possibly can to make you safe,” he mentioned. “We always, of course, caution people and say, look, it’s not an alternate universe … it is the real world and the same caution and thoughtfulness you use in the real world, you should use on any digital community.”

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https://www.cnbc.com/2019/07/12/tinder-ceo-says-hes-not-worried-about-competition-from-facebook.html

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