For a long time, the cable bundle has been the middle of the media and tv universe. Next yr, the main focus will basically change — maybe for good. Apple, Disney, Comcast’s NBCUniversal and AT&T’s WarnerMedia will all launch streaming video companies to compete with Netflix, Hulu and Amazon Prime Video.
The cable bundle’s ever-rising price and the wealthy valuation of Netflix have pushed the largest firms in media to begin specializing in a brand new direct-to-consumer distribution mannequin. But there will not be sufficient cash in shoppers’ pockets to make each new streaming service profitable. Welcome to “the streaming wars”: the most recent battle in your leisure greenback.
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Disclosure: Comcast owns NBCUniversal, the guardian firm of NBC and CNBC.