Back in April 2015, Apple introduced what many thought of to be a super-limited smartwatch, with famend analysts and tech consultants projecting modest gross sales attributable to its unique compatibility with the iPhone.
Nevertheless, backed by the advertising energy of the Apple model, the Apple Watch rapidly took over the main place in an business that was till then the playground of manufacturers like Fitbit.
Every new technology of the Apple Watch pushed the machine ahead not solely in phrases of {hardware} and design, but additionally on the subject of gross sales, as it will definitely managed not solely to surpass all of its rivals but additionally to depart all of them behind at a big distance.
Data offered by Strategy Analytics paints a transparent image of Apple Watch’s dominance in the wearable market.
In 2018, Apple offered a complete of 22.5 million smartwatches, whereas Fitbit, which continues to be the runner-up, shipped solely 5.5 million models. Samsung was the third firm in the charts with 5.Three million models the whole 12 months.
This efficiency means Apple managed a minimum of 50 p.c of the smartwatch market final 12 months, whereas Fitbit was super-far behind with simply 12.2 p.c.
Preliminary knowledge for the present 12 months point out there’s an opportunity Apple Watch beats its personal efficiency, being on observe to set a brand new private document versus 2018. Sales of the Apple Watch reached 5.7 million models in the second quarter of 2019, up from a minimum of 3.eight million in the similar quarter of 2018.
Sales of the smartwatch fashions in 2018
The backside line right here is that Apple clearly dominates the smartwatch market, and by the appears of issues, no person can cease the Apple Watch from rising and rising.
So why the title? chances are you’ll ask. Why ought to Apple launch an Apple Watch for Android when all the things’s going so nicely? Why ought to Apple carry one of its finest merchandise to a rival platform that the firm is definitely competing in opposition to?
The reply to all these questions isn’t so simple as it could appear to be, so stick with me as we dig in to grasp why the Apple Watch shouldn’t stay an iPhone-exclusive product.
“Apple Watch’s worst enemy is itself.”
Moving ahead, whereas the Apple Watch gross sales preserve going up, being restricted to only one platform implies that ultimately the machine ought to attain a saturation level. Supposing all iPhone homeowners purchase an Apple Watch, there’ll be a time when everybody with an iPhone could have an Apple Watch as nicely, at which level gross sales would decline at full velocity, being pushed solely by individuals who improve.
Market saturation, nevertheless, shouldn’t be Apple’s solely concern as a result of ultimately, this ought to be reached regardless of how restricted the viewers a product is aimed toward truly is.
An Apple Watch for Android may assist Apple not solely uncover a brand new world however conquer it altogether.
The smartwatch market in the Android ecosystem is so flawed that it’s practically not possible to discover a machine working Wear OS and value the cash. Most of the…
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