New data shared by Consumer Intelligence Research partners, or CIRP, shows that while iPhone 11 sold well in the first weeks on the market, iPhone XR continued to be a successful product, mostly thanks to its lower price.
The CIRP research indicates that the entire iPhone 11 generation accounted for 20 percent of all iPhone sales in the United States in the fiscal quarter that ended September 28, 2019.
iPhone 11 models were available for purchase for just two weeks in this particular quarter after their September launch.
The statistics show that iPhone XR was the leading model with 36 percent of all iPhone sales during the quarter. However, iPhone XR was available during the full quarter, and its lower price made it an appealing product for American buyers.
iPhone XR no longer produced
“iPhone 11 represented half of the sales of the three newly launched iPhone models,” said Josh Lowitz, CIRP Partner and Co-Founder.
“Combined with iPhone XR, which was similarly positioned in the line-up and shares many of the same features, these two models account for almost half of US iPhone sales in the quarter. The premium priced iPhone 11 Pro and Pro Max models together represent 10% of sales, and 21% when combined with similarly positioned and recently discontinued iPhone XS and XS Max. It seems that iPhone customers consumers have a greater appetite for the historic flagship priced phone, with fewer paying up for the new top-of-the-line models.”
iPhone XR was replaced for the 2019 lineup by iPhone 11, which is presumably the last LCD iPhone that Apple would ever release. Beginning with the 2020 generation, all iPhone models are expected to feature OLED instead of LCD.
iPhone 11 is also cheaper than the model that it replaces, as in the United States it starts at $699, down from $749 the price of the base iPhone XR model last year.
However, iPhone XS, XS Max, and XR are no longer available for purchase from Apple, so these devices would remain hot sellers as long as third-party supplies last.