Shopback: First Hour Online Shopping Traffic on 12.12 Increases by More Than 800%

Written by Eddy Han, Country General Manager of ShopBack Malaysia.

Eddy Han, Country General Manager of ShopBack Malaysia

After the massive 11.11 Global Shopping Festival, are millions of shoppers still interested in 12.12?

According to the data we gathered from 6 Southeast Asia countries that ShopBack has a presence – Malaysia, Singapore, Indonesia, Thailand, Taiwan, Philippines – the answer is definite:

  1. On the SEA level, we observed a significant traffic (web + app) spike in the first hour. It increases by almost 400% compared to the same hour (00.00 am – 01.00 am) last year on 12/12/2018.
  2. Malaysia experienced the same strong traffic growth, leading by the top 3 popular e-merchants: Lazada, Shopee, Taobao. If we would compare it to the same hour on an average day in December this year,the traffic growth is more than 800% higher than usual.

As the leading cashback platform in the region, ShopBack partners with more than 2000 e-merchants (Malaysia alone: more than 500 e-merchants) to reward up to 30% cashback whenever shoppers go through ShopBack web or app to make purchases. The list of partner e-merchants includes Shopee, Lazada, ZALORA, Alibaba’s group Taobao, Tmall and AliExpress, as well as Agoda,, KLOOK, and many more.

Currently, over 13 million shoppers (Malaysia alone: more than 2 million users) shop through ShopBack before they start their shopping journey. Besides cashback, ShopBack users also get to enjoy exclusive voucher codes provided by e-merchants. ShopBack Malaysia has rewarded a total of more than RM50 million worth of cashback to its local users, of which the cashback earned by shoppers can be withdrawn to their bank account.

Below is the 12/12/2019’s first hour data in a table for your easier reference:

1. Traffic & Sales

First hour traffic spike –       400% higher than the first hour in 12/12/2018

–       More than 800% higher than normal days

2. Web VS App transactions

2019 first hour web VS app ratio –       App 95%, Web 5%
2018 first hour web VS app ratio –       App 90%, Web 10%

3. Top 3 merchants

First hour top merchants (not in order) –       Shopee, Lazada Taobao

4. Top 3 categories

First hour popular categories (no in order) –       Marketplace, eWallet, Travel

ShopBack Malaysia is the first within its APAC countries to provide cashback to eWallet users when they reload or use it to make payments. Currently, TnG eWallet and Boost are partnering with ShopBack to reward users when they go through ShopBack to top up their eWallet (TnG) or use the eWallet to pay (Boost). In Malaysia, ShopBack expects to give out half a million worth of cashback on 12/12/2019.

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