High Demand for Dettol Products during COVID-19 Pandemic – ShopBack

ShopBack App - Cashback history shopee covid-19

Based on data from ShopBack Malaysia, despite the weakening economic outlook, over 60 brands with Shopee Official Stores have on average experienced more than twofold increase in sales through ShopBack over the last three months.

According to ShopBack Malaysia, it observed a shift in purchasing priority among users, where the top spending categories changed from Fashion and Home & Living during 9.9, to Mom & Baby and Health & Beauty during 10.10. Users were stocking up supplies such as milk powder, personal disinfectants, and sanitising products in view of the spike of local Covid-19 cases. For example, Dettol saw a 20x sales increase through its Shopee Official Store listed on ShopBack, with disinfectant sprays, antiseptic liquid, and hand sanitisers emerging as the best-selling products.

“The implementation of the movement control order has further accelerated the rate of e-commerce adoption – Malaysians are increasingly sourcing for products online and we detected a stronger purchasing trend from late September, when the number of reported cases in Malaysia reached three digits for several consecutive days,” Han shared.

With the Conditional Movement Control Order (CMCO) being implemented in Kuala Lumpur, Selangor, and Putrajaya, ShopBack expects online sales for these categories to remain strong till next month and beyond.

“Shoppers turn to ShopBack not only for the convenience of online shopping, but also for the additional savings they can get from stacking multiple incentives found on our platform. With the increasing demand in the market, we are confident of our ability to help Shopee Affiliate Marketing Solutions (AMS) brands enhance their business performance and hit a new record in the upcoming mega sales, including 11.11, and more,” Han added.

Established in 2015, ShopBack Malaysia currently has over 3 million users and over 500 online merchants that reward its users with cashback across categories including Marketplace, Health & Beauty, Fashion, Travel, Food & Dining, Electronics, and Home & Living. To date, ShopBack Malaysia has helped its users save more than RM60 million in cashback on their online purchases. The cashback, upon validation, can be withdrawn to the user’s selected bank account.

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