vivo has officially launched its X70 series of professional photography flagship smartphones in Malaysia. The X70 series – consisting of the X70 and X70 Pro – marks the next chapter in vivo’s global imaging partnership with ZEISS and their joint pursuit of creating the ultimate mobile photography experience. Launching alongside the X70 series, is vivo’s first 40dB Advanced Noise Cancellation TWS 2 series True Wireless Stereo earbuds, which are available in two models – the TWS 2 ANC and TWS 2e.
“As a longstanding pioneer in the industry, vivo is bringing joy to users worldwide by setting a new benchmark of mobile photography and smartphone innovation with the X70 series. Once again, we are breaking boundaries by delivering exceptional mobile photography advancements as we endeavour to make technology that is intuitive and functional to use,” said Mike Xu, Chief Executive Officer of vivo Malaysia.
Advancing Mobile Imaging Together with ZEISS
Reflecting vivo’s commitment to spearhead the field of smartphone photography, the X70 series is thoroughly equipped with premium mobile imaging software and hardware capabilities, from the camera system that has been co-engineered with ZEISS, a legend in the world of optics for 175 years, to the exclusive “ZEISS Portrait Style” feature, which allows users to take photos that mimic the look and feel of photos taken using classic ZEISS lenses.
“Smartphones are the go-to tools for users to capture memories, making them a digital gateway to tell their own stories and share those creations with the world. With the X70 series, empowered by the partnership with ZEISS, vivo is actively closing the gap between mobile and professional photography by infusing user-oriented innovation with cutting-edge technology,” added Xu.
The vivo X70 series incorporates top-notch imaging features inside and out, resulting in an intuitive photography experience that enables users to capture or record remarkably natural-looking photographs or videos. This is thanks to the entire vivo X70 lineup having lenses that are certified compliant with the ZEISS T* coating, which help to reduce unwanted light flares and enhance light transmission to reduce ghosting, stray light and other unnoteworthy image artifacts for photos and videos that look stunning.
The recognisable ZEISS logo and ZEISS T* Coating label is stamped on the X70 series’ rear camera array, while a ZEISS Vario-Tessar trademark has been subtly engraved on its protruding flashlight panel.
On the camera specs front, the entire X70 lineup have 32MP front cameras; the X70 Pro has a rear quad-camera array (50MP + 12MP+ 12MP + 8MP), and the X70 has a rear tri-camera system (40MP + 12MP + 12MP).
In addition to the Biotar Portrait Style’s legendary swirly bokeh, vivo has supplemented three groundbreaking ZEISS Style Portrait features – inspired by iconic, classical lenses Distagon, Planar and Sonnar – for X70 series users to shoot with. “Distagon” style gives off an anamorphic look, offering dynamic perspective effects for critical architecture and interior photography that exudes Hollywood filmmaking aesthetics. The “Planar” adaption introduces classic bokeh effects, revealing true characteristics and conveying genuine expressions through portrait photography. “Sonnar” mode is known for its creamy bokeh, making it well suited for portraiture with depth and clarity to document authentic events.
Enhanced Gimbal Stabilisation 3.0 and Night Mode for Unrivalled Visual Aesthetics
The X70 series includes new technologies and the latest iterations of vivo’s iconic multi-modal photography and videography features, allowing users to thoroughly manifest their creativity in high-definition and produce vivid multi-media content with no compromises to quality.
Both the X70 Pro and X70 variants possess the Ultra-Sensing Gimbal Camera coupled with Gimbal Stabilisation 3.0 technology for users to capture steady images or videos in dynamic motion. The series comes with VIS 5-Axis Ultra Stable Video technology which integrates enhanced Optical Image Stabilisation (OIS) with Electronic Image Stabilisation (EIS) to aggressively stabilise the X/Y-axis, as well as Z-axis rotation for well-rounded stability.
To complement the imaging capabilities of the phones, a suite of vivo’s multi-modal photography and videography features – including Real-Time Extreme Night Vision, Super Night Video, Pure Night View, Pro Cinematic Mode and more – are available on the X70 series for users to unleash their potential and explore a multitude of new visual aesthetics.
Both the X70 Pro and X70 run on the MediaTek Dimensity 1200-vivo chip to provide unrivaled CPU and GPU performance. These power-efficient integrated processors allow users to get the most out of 5G connectivity everyday, while LPDDR4X and UFS 3.1 help provide lightning quick sequential reading and writing speeds.
The X70 Pro and X70 are equipped with 4,450 mAh (TYP) batteries and 4,400 mAh (TYP) batteries respectively, and are bundled with a vivo standard charger (FlashCharge 11V / 4A) that supports 44W FlashCharge technology for long-lasting performance. The X70 Pro and X70 devices are outfitted with 6.56-inch displays that can peak at 120Hz refresh rates and 240Hz response rates for smooth scrolling and viewing.
Perennial Design and Futuristic Construct
To live up to expectations as the ultimate professional photography flagship smartphone, vivo has gone all out on the X70 series and spared no effort in ensuring timeless style, as well as a formidable build.
Fluorite AG – a revolutionary industrial design process developed by vivo – has been utilised to shroud the X70 series devices in crystallised glass with a prismatic surface that exudes fluorescent effects under the light.
The X70 Pro and X70 models are available in Cosmic Black or Aurora Dawn. Cosmic Black is inspired by the eternal vigor and exuberant vitality of our universe, a colour symbolic of vast and deep darkness dotted by glittering silver hues to represent the stars during a pitch-black night. Aurora Dawn pays homage to the iridescent radiance of the Northern Lights in the polar sky.
Feather Lightweight wearable device with Advanced Noise Cancellation Technology
Equipped with 12.2mm super strong bass and with support for aptX adaptive codec technology, the vivo TWS 2 series earbuds offer an impressive audio experience. It also supports up to 40dB noise reduction that can detect external sound and emit precise soundwaves to counter the surrounding noise and automatically adjust the degree of noise cancellation with its intelligent algorithm.
Attractive Pre-order Deals Available
The X70 Pro and X70 are priced at RM3,299 and RM2,499 respectively. Those interested to purchase the vivo X70 series can pre-order the devices. They are now available on various platforms until 1 October 2021, with exclusive free gifts (terms and conditions apply) worth up to RM799 for the X70 Pro and RM599 for the X70.
Those who pre-order the devices will be entitled to vivo Protection Plus service, which provides 1-Year Extended Warranty and 1-Year Screen Crack Protection worth RM399. In addition to that, customers who pre-order an X70 Pro will receive a Bluetooth sound bar and VIU TV membership card worth RM400, while customers who pre-order an X70 will be walking away with a Bluetooth speaker, high speed car charger and VIU TV membership card worth RM200.
The vivo TWS 2 series earbuds – TWS 2e and TWS 2 ANC priced at RM269 and RM369, respectively. Customers who pre-order can also enjoy a purchase-with-purchase deal when buying the X70 series devices – they can opt to buy the newly-launched vivo TWS 2 Series earbuds for only RM68 (TWS 2e) and RM98 (TWS 2 ANC).
Pre-orders can be made on the official vivo E-store, as well as via E-commerce partners including Lazada (X70 Pro and X70) and Shopee (X70 Pro and X70), and authorised dealers and collaboration partners such as Senheng, senQ, Harvey Norman and Urban Republic, Courts, Thundermatch, Lulu, Chan Furniture and Sentriq. The series will soon be available at vivo official telco partners as well.
This article is written by vivo