What did Kids Search for in Google & YouTube? – Kaspersky


A new Kaspersky study has revealed the most popular kids’ interests during the summer of 2022. This time data was obtained from Google and YouTube searches. Big Floppa appeared to be the most popular meme and the fourth season of Stranger Things, was the trendiest series of the summer. 

Stranger Things took this summer by storm. According to statistics, the fourth season broke an all-time record as viewers watched it for 287 million hours in the week of May 23-29. Besides this, kids also explored new games, memes and bloggers. Kaspersky analyzed anonymized data provided by users of parental control software Kaspersky Safe Kids from June 1st,2022 to August 22nd, 2022.The data included search queries in Google and YouTube.

Hey, Google! What were kids looking for?  

The most popular meme of the summer which was googled by kids appeared to be Big Floppa – one-fifth of all Memes requests (20%) were for him.

During this summer, 33% of kids’ google searches were YouTube-related, while various Internet services amounted to 18%. Interestingly, this summer kids were more into the creative social network site ‘DeviantArt’ (6%) than they were into TikTok (5%). ‘DeviantArt’ is the largest online community for artists or art enthusiasts, and allows people to connect through the creation and sharing of art.

Apart from that, gaming was one of the most popular categories – its share was 10%. In particular, Roblox became the leader with 33%, which is very far ahead of Minecraft (9%), despite its huge popularity among children. Another frequent search request this summer was Nintendo’s recently released “Pokemon Scarlet and Violet”, which obtained five percent of searches.

What did kids search for in YouTube?

Stranger things

Among all the requests for ‘Cartoons, Movies and TV Shows’ (16% of all YouTube queries), there was a huge interest in the fourth season of Stranger Things. Children searched for not only videos related to the series, but also the actors and characters who played the main roles. This time, the most famous actresses were Millie Bobby Brown and Sadie Sink.

The popularity of Stranger Things also migrated to the music arena (music requests on YouTube amount to 16%). The most frequently searched videos that kids were looking for were “Chrissy, Wake Up” – a video created from clips and pictures from Season four, as well as Kate Bush’s track Running Up That Hill (1985) that one of the main characters enjoyed listening to.

Pink Sauce

The ‘Pink Sauce’ meme became an interesting phenomenon. It appeared on TikTok and was created by blogger Chef.pii, who released a pink sauce for food. There were some scandals around the product, and both the quantity of sauce in the package and the quality of the product itself were actively discussed.

Summer bloggers

In addition to memes, children were most interested in games across YouTube this summer – this category accounts for the largest number of requests – 27%. The most searched were game bloggers (35%) and bloggers specializing in Minecraft (27%).

Influencers who film various types of content like challenges or lifestyle got 20% of all children’s queries. The most popular blogger of the summer was Spencer X, who shoots music-related content. He has 2.66 million subscribers on YouTube and 55.1 million on TikTok

‘We regularly see children’s interests and trends change quickly. Literally every quarter there are new memes, movies and heroes appearing. For example, the creepy game The Backrooms was insanely popular this spring, and now “Pokemon Scarlet and Violet” is already at the top of the list. Keeping track of all the changes can be quite difficult if you are not a child, so parental control apps can help parents understand all the trends and topics,’ comments Anna Larkina, web content analysis expert at Kaspersky.

The full report about kids online interests is available via this link.

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