i-Pmart Lifestyle Link Card launched in Malaysia

i-Pmart Lifestyle Sdn Bhd, a lifestyle promotion and events company and a member of i-Pmart Group of Companies, has launched their i-Pmart Lifestyle Link, an all-in-one lifestyle card that offers Touch ’n Go payment, insurance protection, hospitalization income, discounts, redemptions, and other benefits.

At RM138 per year, the i-Pmart Lifestyle Link card offers consumers up to RM30,000 group personal accident insurance(AIG) and RM60 hospitalization income per day up to 30 days, RM10 pre-loaded Touch ’n Go credit value, and RM188 worth of welcome  gifts, cash vouchers and discount vouchers.

Card holders can also enjoy 3rd-piece price immediately and all year-round on all products listed on the I-Pmart website. Non-members have to purchase three units of any product in order to enjoy the same 3rd-piece price.

In addition, card holders can also collect points for redemption as well as get discounts on purchases from about 50 merchants. The Touch ‘n Go credit can be topped up at ATMs, LRT stations, petrol kiosks or at participating merchants. Other benefits include quarterly member promotions and lifestyle fair and referral rewards.

For a limited time until 31 October 2013, the i-Pmart Lifestyle Link card will be offered at a promotional price of RM99 at the following locations:

  • 21 – 22 September 2013    Kuala Lumpur Sentral
  • 25 – 27 September 2013    LRT Pasar Seni
  • 4 – 6 October 2013    LRT Wangsa Maju
  • 11-13 October 2013    LRT Masjid Jamek
  • 16 – 18 October 2013    LRT Bukit Jalil
  • 22 – 24 October 2013    LRT Ampang Park

“The i-Pmart Lifestyle Link is not a loyalty card.  It is a lifestyle convenience card that  combines all of today’s modern lifestyle essentials into one multi-functional card. As the leading Malaysian online IT products and gadgets retail and merchandise company established since 2001, we are able to track the behavioural patterns and purchases of our tech-savvy and modern consumers over time. Based on data analysis, feedback as well as specific requests from our loyal customers, i-Pmart Lifestyle Link, the all-in-one card that provides the ultimate link to their modern lifestyles was conceived,” said Mart Tang, CEO of i-Pmart Lifestyle Sdn Bhd.

“Based on our analysis, the rise of online purchases have increased significantly over the past six months mainly from the Generation Y population. This generation has no qualms or suspicion like the previous generation had with online purchasing as e-commerce is already imbued in their lifestyles,” added Tang.

“In this current technology economy environment, which sees the increased demand for IT products and gadgets, and the merging of both social and real worlds, it is certainly timely to introduce the i-Pmart Lifestyle Link programme, that provides this link.”

i-Pmart said it plans to the the Lifestyle Link card a debit card in the future. It said that it is currently talking to banks and Bank Negara to make this happen. The company claims that it makes about RM1 million sales every month.

The launch was graced by local celebrities including Gabriella Robinson, Miss Tourism International 2012; Kim Low, Miss Tourism World Malaysia 2012; Josiah Glenn Mizumaki, model, television host and Fashion Ambassador for Kronenbourg 1664; and Isaac Ong, Malaysia’s 2007 Top New Model and main actor of The Hunter 3D, Southeast Asia’s first 3D movie.

In conjunction with the launch, i-Pmart Lifestyle also donated cheques of RM3000 each to six non-profit organizations, which includes the Women’s Aid Organisation, Rumah Orang Tua Chong Keng Seong, St. John Ambulance of Malaysia, Rumah Charis, Pertubuhan Pembangunan Orang Buta Malaysia, and The Malaysian AIDS Foundation.

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