Yahoo Malaysia has announced the launch of Style Factor Malaysia, a premium fashion, beauty and personal care site for the new age Malaysia women. Style Factor will bring the latest celebrity news and information on fashion, photo galleries and how-to videos, programmed especially for Malaysian users.
Leveraging the trending topics relating to leisure and entertainment content, Style Factor will offer locally produced content, hosted by model Daniella Sya, with a dedicated editorial team supporting the production of local news online.
Video content will be an integral part of Style Factor and Daniella will anchor the signature video series which will have short Style Factor episodes in both English and Malay. The themes of these episodes will range from how to repair damaged hair to how to look good in photos (especially useful in the age of selfies and photos sharing sites).
Making its debut in Malaysia, Style Factor has its roots in Yahoo US, the concept originating from a global partnership with Procter & Gamble. Similar sites have been launched in other Asian countries like Indonesia, India and the Philippines in the last two years.
“We are excited to bring Style Factor to Malaysia as it offers a rich, immersive branded content experience which seeks to inform, engage and entertain our users,” says Karen Vera, Regional Executive Producer for Media Development and Custom Brand Experiences at Yahoo Southeast Asia. She adds, “We are happy to strengthen our global relationship with P&G to offer the brand the right kind of audience and editorial strength required to launch the branded entertainment experience to connect with relevant consumers.”
With the consumption of video content on the rise, Yahoo expects to drive greater traffic to the Style Factor site. Yahoo Malaysia’s monthly video stream numbers have increased tenfold over the past year, rising from 160,000 streams in Aug 2012 to 1.96 million streams in Aug 2013.
“I hope audiences will accept this concept and find our tips useful to make their days go better,” shared Daniella, was born and raised in Kuala Lumpur. “We’ve tried to make this show as friendly as possible so it’ll reach out to as many women with beauty and home concerns.”