A new subscription Video On Demand (VOD) platform – iflix will soon be launching throughout 2015 in key Southeast Asian markets, including Malaysia, Thailand, Philippines, Indonesia, and Vietnam.
The new Internet TV platform is founded by Patrick Grove, CEO of Malaysia-based Catcha Group and co-founder Evolution Media Capital (EMC), a merchant bank focused on the media, sports, and entertainment industries.
In a statement, the company said that it will provide access to more than 10,000 hours of top-tier U.S., Asian regional, and local market content. Each subscription will allow a user to access the Digital rights management (DRM) content on five devices, as well as download content to their mobile, tablet, computer, or television set (via iflix media player.)
iflix said it will fight entertainment piracy and provide an entirely new and legitimate way for the region’s hundreds of millions of Internet users to enjoy their favorite films and television shows.
iflix told OMGTech that it has partnered with over 30 of the top content providers globally, and will continue to grow. When asked about pricing, the company said “We will be offering iflix subscriptions at an incredibly low price point that will be impossible to say no to.”
“More than ninety-percent of ASEAN households currently consume pirated content (Based on a study conducted by the MPAA). This has been an enormous problem for American content producers, who create the high-quality entertainment that Southeast Asian consumer’s desire, but rarely receive the financial benefit. We finally have the game-changing solution to not only combat piracy, but also allow consumers access to incredible content on every connected device, whenever and wherever they want it, for less than the price of a pirated DVD.” said Patrick Grove.