Indonesia-based BEONCo acquires Malaysia-based Roopawan

Kuala Lumpur, 28th March 2018 – An Indonesian online trading platform service provider and online content management group, BEONCo today announced a 100 per cent takeover of the operation team of Roopawan, a Malaysian Muslim fashion and beauty e-commerce platform. The acquisition was executed by Beon Commerce Sdn Bhd, BEONCo’s subsidiary starting early January 2018.

Roopawan was first introduced back in August 2016 during the National Blue Ocean Strategy (NBOS) in Putrajaya, though it was officially launched recently on May 2017; showcasing over 60 local and international brands via

This appropriation signals an important strategic development for the existing operation of BEONCo in Indonesia, as well as developing a business operation here in Malaysia. The 100 per cent ownership purchase of Roopawan from Roopawan Marketing Sdn Bhd is seen as helping the company to shift from direct consumer sales focus to a higher revenue solution through the introduction of online traders –‘onlinepreneur’.

“BEONCo which has an experience of over 8 years in the arena of online trading in Indonesian market is seen to be capable of driving Roopawan further ahead. Therefore, this acquisition is in parallel with Roopawan’s strategy to be continuously dominant in the Southeast Asian Muslim market,” asserts Mohd Fuad Mohd Noor, the founder of Roopawan.

The total acquisition of the company’s interests offers an array of benefits to Roopawan as it provides a platform for an overseas sales as well as an easy channel for the company’s operational expansion plan in multiple countries using BEONCo’s existing strategic relationship network,” claims Siti Amalina Ariffin, co-founder of Roopawan.

Beon Commerce Sdn Bhd also established BEON Academy in Malaysia that acts in channeling training and close guidance for these online traders. Using effective marketing strategy, these ‘onlinepreneur’ entrepreneur will also be exposed to social media routines – including skills such as speaking, acting, photography as well as videography as a new social media celebrity, enabling training access to be achieved anytime, anywhere.

“We see Roopawan as a homegrown Malaysian brand that is very competitive. The acquisition of the entire Roopawan’s operation does not only drive our operational expansion in Malaysia, Beon Commerce Sdn Bhd also wishes to bring Roopawan brand to other Asian countries using fund injection up till RM1 million ringgit,” said Director of Beon Commerce Sdn Bhd, Michael Lee.

To enjoy a convenient and easy shopping experience of Roopawan, visit today. Follow Roopawan’s social media pages on Facebook @roopawan or Instagram @roopawan to know the latest updates and products.

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