Malaysian media conglomerate Media Prima’s over-the-top service, tonton, in collaboration with Samsung, announced their strategic partnership to make its media service the number one household go-to entertainment by making it accessible via Samsung’s 2017-2018 Smart TV models.
The announcement came amidst a slew of tonton’s other digital and technological enhancements such as its Chromecast compatibility, its accessibility on Android OTT Box as well as the future integration of Camment, the Artificial Intelligence (AI) and video messaging driven technology into its system, enhancing their 8 million users television viewing experience.
Expanding the culture of binge-watching into the living room, tonton is now made available on all Samsung Smart TV models of 2017-2018 via Smart TV pairing login instead of entering a lengthy email and password, registered to their tonton accounts. This unique login system offers a new level of convenience and easy access for tonton’s users to their favourite show on tonton on a TV screen.
The smart TV app of tonton is made possible with Sofia Digital, an integrator and developer of tonton into Smart TVs. The Finnish engineering company delivered a unique turnkey service which comprises of development, integration and certification of each TV-vendor Appstore submission process, redefining the landscape of TV business in Malaysia.
Apart from Samsung, subscribers and users may also anticipate tonton’s future collaborations with two leading Smart TV brands; Panasonic and LG which shall be announced at later dates this year, broadening their content reach into more households.
Airin Zainul, Director of tonton, Licensing and Merchandising, Television Network Media Prima Berhad spoke of the collaboration, “We are delighted to introduce tonton on Smart TVs starting with an established brand like Samsung allowing our users to enjoy their favourite show on tonton with a smart viewing experience.”
She further added, “tonton will continue to introduce new technological enhancements to continuously offer hassle-free binge-watching experience to our customers and to keep a pace ahead of the OTT race.”
Smart TVs are made different than normal flat screen TVs as they have a readily-integrated Internet connection and operating system allowing you to access, manage and view paid online services such as tonton, on a big screen. Leveraging on more than 36,000 hours of high-quality and diverse content, tonton’s users and customers can binge-watch their favourite show on tonton on the big screen, at the touch of a button.
With the advent of “cord-cutting” or “cord-enhancing”; a phenomenon where there is an increasing number of households terminating cable or satellite TVs in place of streaming platforms, the accessibility of tonton on Smart TVs signals its birth of becoming one of Malaysia’s households streaming favourite.
How to watch tonton on your Samsung Smart TV?
1) First search and select the tonton app on your Samsung Smart TV homepage.
2) To log in, use a 6 digits PIN sent to your tonton app (click Pair with TV when you press More on tonton app)
3) Pick or search for your favourite content once logged into tonton homepage.
4) Once your favourite show is selected, pick the specific episode you want playing on the big screen.
5) Start binge-watching!
tonton provides catch-up of favourite TV shows and dramas for FREE alongside access to Malaysia’s largest entertainment archive comprising of daily news, sports, entertainment, premium content and golden classics.
tonton’s VIP subscribers and users can also get the latest inside scoops via xtra an entertainment lifestyle portal and an editorial marketing arm for tonton. Complementing your online viewing experience, xtra promises daily doses of top entertainment, viral stories as well as lifestyle updates from the audiences’ lense.
Subscriptions to tonton’s VIP package in Malaysia includes LIVE programmes, premium channels, exclusive tonton originals, the very latest dramas and a full entertainment archive of over 36,000 hours from as low as RM 3.
tonton is also available in Singapore via Singtel Cast, accessible through My Singtel app whilst DST customers in Brunei can subscribe to tonton by downloading the App or access the online portal through http://www.tonton.com.my . Both apps are available via Google Play Store or the AppStore.
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