Following its global launch in December, HUAWEI today launched the new HUAWEI nova 4 to Malaysian consumers. Developed through a better understanding of consumer needs and current industry trends, the HUAWEI nova 4 brings the innovative Punch FullView Display experience for the first time to Malaysian consumers, together with cutting-edge premium design and AI technology.
Running on Kirin 970 and 8GB RAM, the HUAWEI nova 4 delivers the ultimate user experience on everything from productivity apps to high-octane action games. Shipped with EMUI 9.0, it allows users to access work and entertainment apps easily with a few simple taps and swipes.
“The HUAWEI nova Series has always been about the pursuit of beauty and is designed to cater to the younger crowd who are fond of participating in trendy lifestyles. Equipped with an improved photography experience and revolutionary AI technology, the HUAWEI nova 4 embodies who our millennial consumes are,” said Luke Au, Product Marketing Director, HUAWEI Malaysia.
Echoing this sentiment, Hannah Delisha, HUAWEI nova ambassador said, “As a part of the HUAWEI nova family, it is very interesting to see how the Series has evolved over the years. With the HUAWEI nova 4 and its AI-supported features such as Triple AI Camera, AI Smart Video Editing and AI Beautification, the smartphone continues to fit into my lifestyle with ease as I commute between photoshoots, drama sets and events. It has definitely become my new best friend.”
Level Up Your Photography Skills
The HUAWEI nova 4 is equipped with the industry’s smallest 25MP under-display front camera, measuring 3.05mm in diameter, as well as a Triple AI Camera on the rear, featuring a high resolution 20MP primary camera, a 16MP ultra wide angle camera and a 2MP bokeh lens.
Following the HUAWEI P20 Pro and HUAWEI Mate 20 Series, the HUAWEI nova 4 is HUAWEI’s first nova product to feature a Triple AI Camera and ultra wide angle lens. This smartphone features a triple-camera module consisting of a 20MP primary camera and 2MP secondary camera, complemented with a 16MP camera augmented with ultra wide angle lens. The primary lens captures images with a high-end sensor whose pixel size is 1.0µm with better performance to capture the light. It also supports hardware-level background bokeh effect to highlight the subject, benefitted by the 2MP lens.
Equipped with an ultra wide angle lens, the 16MP camera supports a 117-degree field of view. After adjusting for distortion, its performance is equivalent to a 103-degree 17mm wide angle lens, capturing 2.4 times more information compared to 78-degree wide angle lens. Together, the 20MP high resolution camera and 16MP ultra wide angle lens makes the HUAWEI nova 4 the perfect device for capturing endless plains or sprawling metropolis that stretch towards the horizon.
The Future of Displays: Punch FullView Display
Since the unveiling of the very first HUAWEI nova Series, HUAWEI has never stopped in its pursuit of beauty. The HUAWEI nova 4 sports a new generation 6.4-inch Punch FullView display – the first ever to be sold in Malaysia. A culmination of years of experience in premium design, craftsmanship and high technology, the Punch FullView display takes bezel-less displays to new heights with a minimalist blind hole opening for the 25MP camera. This design allows HUAWEI to eliminate the notch and achieve a screen-to-TP ratio of 91.8 percent, which makes for a truly natural and stunning viewing experience.
The 25MP front camera under the Punch FullView display is the industry’s smallest camera, measuring at only 3.05mm – 20 percent smaller than the current industry standard. The opening on the display is a blind hole, meaning the screen is not completely punched through. From assembly (sub-0.1mm margin of error) to adhesive application, the precise manufacturing processes minimise the light leakage from the edges of the blind hole. Additionally, HUAWEI optimised the light transmittance performance of the blind hole so it is on par to a through hole.
Artificial Intelligence Bolsters Video Editing and Gaming Support
The new HUAWEI nova 4 fully utilises the hardware processing power and AI computation capacity of Kirin 970’s NPU to deliver a powerful and smart video editing experience. After taking a video with the HUAWEI nova 4, users can activate the automatic footage analysis with one tap. This innovative feature leverages the smart aesthetics scoring engine. Trained with 60,000 basic models as well as one million facial models generated through facial recognition, the feature can automatically process and edit footage.
Apart from that, the HUAWEI nova 4 also supports a new generation of GPU Turbo. This technology greatly enhances the graphics processing efficiency of smartphones by optimising the clock speed and power consumption of the chipset, allowing the HUAWEI nova 4 to deliver an accelerated, top framerate experience even when running premium mobile games.
Furthermore, the GPU Turbo will serve as the foundation augmenting the core features of HUAWEI devices. It not only allows EMUI and application-layer graphics to run smoother, and supports nascent technologies such as AR and VR – it also endows the HUAWEI nova 4 with limitless potential.
Pricing and Availability
Made for the youth, the HUAWEI nova 4 is equipped with 128GB ROM and over-a-day 3,750mAh battery life. It is available in two fashionable colorways in Malaysia: Crush Blue evokes a sense of mystery with a tinge of romance; and the Black exudes understated class. Made available in Malaysia starting 14 February 2018, the HUAWEI nova 4 is retailing at a price of RM1899 and can be purchased at all HUAWEI Experience Stores, display zones, authorised dealers and major telco companies.
Also present at the launch event was Datuk Ahmad Izham Omar, CEO of Primeworks Studios, who announced a collaboration between HUAWEI, Primeworks Studios, and Universiti Teknologi Mara (UiTM) on the nova Academy. “Malaysia has an abundance of hidden gems and talented people especially in the entertainment industry, however, we don’t always get to tap onto their full potential. The nova Academy is an initiative to provide the right platform for our talents to get the education and in-depth training they need through a mentorship programme. I look forward to this exciting collaboration,” he said.
For more information, please visit https://consumer.HUAWEI.com/my/ or HUAWEI’s official Facebook page www.facebook.com/HUAWEIMobileMY.