Amazon has become the world’s most valuable brand this year by overtaking Google and Apple, according to a report. Last year, Google was ranked the top, followed by Apple and Amazon.
The 2019 BrandZ Top 100 Most Valuable Global Brands ranking, released by WPP and Kantar put amazon on top. Smart acquisitions by the brand have led to new revenue streams and combined with the ability to stay ahead of its competitors by offering a diverse eco-system of products and services, has allowed the e-commerce giant to accelerate its brand value growth.
“Amazon’s phenomenal brand value growth demonstrates how brands are now less anchored to individual categories and regions. The boundaries are blurring as technology fluency allow brands, such as Amazon, Google and Alibaba, to offer a range of services across multiple consumer touchpoints,” said Doreen Wang, Kantar’s Global Head of BrandZ.
Disruptive ecosystem models are flourishing
Using their consumer experience and expertise, she said that these brands are crossing over into the business services sector, creating new opportunities for brand growth.
“Disruptive ecosystem models are flourishing in regions such as Asia, where…