Apple details its new trade-in program and Watch Studio

Apple at present wrapped up its September occasion at present with a couple of phrases about its new retail initiatives, together with a trade-in program that ought to assist customers transition to the new iPhone 11.

Apple revealed that, alongside the launch of the new iPhone fashions, will probably be providing a new trade-in program permitting those that need to improve to pay in month-to-month installments. Depending one which previous system you commerce in, you would get the new iPhone 11 — common worth $699 — for $399, or $17 paid in month-to-month installments. The iPhone 11 Pro would go from $999 to $599 or $25 a month, and the iPhone 11 Pro Max (wow, that’s a mouthful) would go from $1099 to $699 or $29 a month.

This is little question a part of Apple’s efforts to make the corporate extra sustainable, which it additionally subtly touted in the course of the presentation. It’s additionally a method of bringing in customers who may be leery about making such an costly incremental improve. When you deliver your previous units to an Apple retailer, you’ll both be given retailer credit score or an Apple present card, each of which might depend in direction of the acquisition. The month-to-month funds can be obtainable in “select countries.”

There was excellent news for Apple Watch clients as effectively: one of many issues they’ll now have the ability to do in Apple Stores is customise their watches after they purchase them. Apple launched the Watch Studio, a program by which clients may choose their very own Watch circumstances and bands.

Deirdre O’Brien, Apple’s senior VP of Retail + People, boasted of there being over 1,000 completely different combos, and I consider her. When the corporate revealed the new Series 5 Watch, it additionally confirmed off two new case finishes: modern ceramic white and brushed titanium. Add to {that a} plethora of new band colours and kinds, and I’ve no issue believing there are 1,000 distinctive Apple Watches to be made.

As a last bit of fine information, O’Brien stated the Apple retailer on fifth avenue can be reopened. While this has been a reality for some time — the renovated retailer with its new iridescent glass is slightly exhausting to overlook — however O’Brien stated the shop would formally reopen on September 20.

For extra on every part Apple introduced at present, try our occasion web page right here.

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