17LIVE Inc, the operator of live streaming platform in Japan and Taiwan, has announced its expansion in the Malaysian market. In conjunction with this announcement, the company also unveiled several Malaysians (also known as LIVERS) who have signed up on a contractual basis to live stream content via the enhanced 17LIVE platform.
“We are proud to announce the launch of 17LIVE in Malaysia as we strengthen our commitment by establishing our local operations here. Very soon, we’ll also be launching in additional three markets in Southeast Asia. Through our 17LIVE platform, we hope to build connections and interactions amongst the Malaysian community in real time to create a new form of entertainment platform that connects our talents and audience,” said Alex Lien, CEO of 17LIVE for Taiwan and Southeast Asia.
17LIVE said it has recorded more than 45 million registered users worldwide. It also has the distinction of being the application that has achieved the fastest 10 million downloads in the live streaming application category.
“Live streaming is a huge phenomenon globally, and this has given us the confidence to expand to other markets in Southeast Asia. We are seeing a growing number of users in this region and LIVERS are discovering that this creates an opportunity for them to earn revenue by building a fan base to live stream content. We certainly welcome and encourage more Malaysian music artists, entertainers and influencers to be LIVERS on the 17LIVE platform,” said Alex.
The 17LIVE platform is designed to be secure and safe to ensure that both LIVERS and users can interact in a healthy and conducive environment. Utilizing a state-of-the-art technology known as Skyeye, 17LIVE claims it can provide a safe and secure platform for live streaming. A dedicated team also operates in the backend to monitor the entire platform around the clock using Artificial Intelligence (AI) monitoring and machine learning technologies to prevent any illegal and inappropriate conduct to be streamed on 17LIVE.
The brand-new feature, the “17LIVE Group Call”, was developed and introduced during the COVID-19 pandemic with the aim of allowing multiple people to interact simultaneously and communicate more easily through live streams.
Free to all in-app users, “17LIVE Group Call” is a new form of live streaming that enables users to stream anytime, anywhere, with anybody and can include up to nine LIVERS and users on a single stream.
Besides these enhanced features, the 17LIVE also offers a diverse range of content such as interactive games, music, and art sharing etc. In addition, 17LIVE produces unique and customized entertainment where celebrities are invited as participants. Users who watch these live streaming contents on the 17LIVE will also have the opportunity to interact with the host and celebrities through messages, gifts and shoutouts.
“In this new normal, live streaming has become an essential way for people to connect with each other. Additionally, a platform like 17LIVE also allows businesses and brands to have more agility in terms of strengthening their presence with an interactive global audience. The continued advancements in our live streaming technology will make interpersonal contact more real and genuine,” said Alex.
In addition to interacting with local LIVERS, Malaysians are also able to stream content from international celebrities on 17LIVE. This includes:
- Hong Kong actress, Gloria Yip;
- Hong Kong hip hop group 24Herbs member, Phat Chan;
- Japanese idol group AKB48;
- Japanese singer, Koda Kumi;
- Japanese musician, Gackt;
- Talent show host and emerging hip hop star Flawless Real Talk™ from USA;
- Taiwanese singer, PikA Chiu;
- Taiwanese boy band, 831;
- Taiwanese rapper, OSN;
- Taiwanese-based pop singer, Julia Wu;
- Member of Taiwanese band – WOLF, Nine Chen;
- Taiwanese television host, Matilda Tao;
- Taiwanese television producer, William Shen;
- Taiwanese-based singer, Janice Yen;
- Singapore DJ, Amber Na;
- Singapore singer-songwriter, Kenny Khoo
The 17LIVE app is available for free download on iOS and Android.