UOB Malaysia today officially launched its Kuala Lumpur (KL) Main branch located at the Bank’s new headquarters, UOB Plaza 1 KL.
Its main branch was previously located at Menara UOB, Jalan Raja Laut.
With the relocation, the Singapore-based multinational Bank said it reinvented the setup of its flagship branch by providing more experiential spaces to deliver an enhanced personalised customer experience through face-to-face conversations and customised banking advisory and solutions.
The reconfiguration of KL Main branch is part of UOB Malaysia’s branch transformation strategy to cater to the increasing consumer demand for personalised wealth advisory and to serving businesses, it said in a statement. UOB implemented the strategy to support the transformation of its branches nationwide and will complete 14 by the end of 2023. It aims to redesign all its branches in the next five years.
The KL Main branch houses a banking hall and exclusive space for UOB Wealth Banking and business customers on the ground floor.
Ms Ng Wei Wei, Chief Executive Officer, UOB Malaysia said, “UOB KL Main Branch is our flagship branch and has been serving our customers’ banking needs for close to four decades. We are now proud to relocate it to our new headquarters, and have redesigned the space to focus more on customer engagement and advisory. Its contemporary new look represents our commitment to innovation and personalised service, blending in functionality, comfort and technology.”
“In the digital era where banking is just a few clicks away, there are services that can only be fulfilled with the warmth of a human touch. Hence, we will continue to drive our omni-channel approach, to serve our customers the way they want it, be it through our branches or digitally. Our branches will progressively evolve into multi-functional spaces curated to cultivate deeper, long-lasting relationships with our customers. We will also continue to invest in our digital touchpoints to give our customers the on-the-go convenience,” she added.
The UOB KL Main Branch is open from Monday to Friday, 9.30 am to 4.00 pm. For more information, log on to the UOB Malaysia website.
Following the successful acquisition of Citigroup’s consumer banking business last November , UOB Malaysia now has 55 branches nationwide.