Cinema chain operator, TGV Cinemas is set to unveil Malaysia’s first IMAX with Laser Systems and 12-Channel Sound at TGV Pavilion Bukit Jalil on 5 October 2023. The IMAX with Laser Systems and 12-Channel Sound Technology provides movie-goers a fully immersive and multidimensional realistic sound with brighter, more lifelike images that have deeper contrasts in colour, it said in a statement.
In the coming months, 3 more locations, namely TGV Sunway Velocity, TGV KLCC, and TGV 1 Utama will be the next to feature this new IMAX technology. This is part of TGV Cinemas and IMAX’s ongoing partnership to introduce 7 state-of-the-art IMAX with Laser Systems and 12-Channel Sound Technology in Malaysia.
The new IMAX halls offers movie-goers with:
A New Kind of Powerful, Immersive Sound That You Can Feel – Each hall features IMAX’s 12-Channel Sound Technology with extra side and overhead speakers that enhance the audio experience. From the softest whispers to the most thunderous roars, you get to experience movies as if you are truly in the moment.
4K Laser Projection System – Witness incredible detail and higher resolution in every image with a sharper, clearer, and crisper picture that delivers the most vivid visuals on the biggest screens.
Malaysia is a fast-growing market for IMAX, consistently ranking among the top 25 global markets for IMAX box office despite having only 11 IMAX locations currently in operation. The growth has spurred IMAX to move further into local films in Malaysia, with the company debuting its first Malaysia release, “Malbatt: Misi Bakara” in August 2023. Recently, Christopher Nolan’s “Oppenheimer” became the number two all-time release in Malaysia, with James Cameron’s “Avatar: The Way of Water” holding the number one all-time box office position in the market.
The seven new and upgraded TGV Cinemas will be equipped with IMAX with Laser, IMAX’s most advanced theatre experience. IMAX with Laser Systems and 12-Channel Sound Technology is immersive by design, developed from the ground-up to deliver crystal clear, lifelike images and precision audio for a moviegoing experience unlike anything else. The ground-breaking 4K laser projection system features a new optical engine, custom designed lenses, and a suite of proprietary technology that delivers brighter images with increased resolution, deeper contrast, and the widest range of colors exclusively to IMAX screens.
As of June 30, 2023, there were 1,718 IMAX systems (1,638 commercial multiplexes, 12 commercial destinations, 68 institutional) operating in 87 countries and territories.